Wednesday, August 22, 2007

Week 6

With the popularity of blogs growing by the day the biggest question amongst journalists and media outlets is what they mean for the media landscape. There is no doubt they are polarizing opinion between those that think it’s a flash in a pan and others who see it as sparking a new age for the citizen journalist.

The fact remains that blogs can’t be ignored. Most blogs however attract minimal attention so the role of modern journalism should be to highlight the best in order to broaden coverage of events. Using the power of users to broaden the networks content and provide greater perspectives on events should be the aim of any media outlet in the new age. To do this requires professional journalists to go through the submitted content and blogs and use it to create broader and more inclusive media content base that will be of interest to todays consumers.

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