News today has changed from being restricted to cut off times for the morning papers or nightly news into a 24 hour cycle. With Blogs becoming increasingly popular, people are now expressing their experiences of major events to a worldwide audience.

This has lead to major media networks, taking advantage of the new technologies to let their viewers become part of the news making process. This process is sure to advance in the future with technology like mo-blogs (mobile phone blogs, v-blogs and podcasts) all gaining popularity).

With the increased popularity of the technologies, media companies, have began to increase funding towards taking advantage of the user generated content. The BBC, for example, has created the UGC (User Generated Content) desk to work out which content should go to air.

But with media companies increasingly taking ahold of user generated content producers. It is likely for the majority of the public will see simply see the user generated content that that particular company thinks is important, while the rest will only be seen by those who seek out the sources of such content.